Dramamine
Take Control
Business Challenge:
For a travel brand, 2020 and 2021 did not go exactly as planned. Vacations were put off for two years - and for a brand whose central tenet is about “taking control,” our consumers felt like they had very little of it.
Solution:
In Summer 2022 we empowered consumers to get back to travel. And even better… to choose their own path while squashing any and all concerns about nausea and motion sickness. Bring on the adventure!
We created a consumer promotion that celebrates the power of control. When shoppers buy Dramamine, they can upload their receipt and choose from among five amazing prizes! Each prize entails a certain amount of travel or motion: flying, cruising, thrill rides, etc. - and Dramamine would not only get them there, but put them back in control.
Activation: in store, digital media, paid & organic social, with heavy focus on travel influencers.
Results:
• Program ran in all key Dramamine customers including all summer long at Walgreens and CVS • Drove over $460K in product sales at Walgreens! • Over 5.5MM media impressions • Received over 200,000 sweepstakes entries - including email addresses for retargeting. • Program to be anniversary’d in 2023
Promo Video
Social Media Video
Influencer Content
Influencer Video
Influencer Video