Cooked Perfect Meatballs
Business Challenge
Cooked Perfect Frozen Meatballs was a non-differentiated brand, focused on product versatility and convenience. Their market position (distant #3 player), was reflective of this positioning.
Solution
We created a new differentiating and breakthrough communications strategy for the brand.
From the research insights, we discovered that nobody in our category was focused on our key attributes: taste and flavor.
We created a fresh creative campaign that focused on the craftsmanship that goes into the preparation of our meatballs. By showing consumers the reasons to believe, we were able to authentically talk about our award-winning flavor.
Results
•Cooked Perfect Meatball household penetration grew from 3% (2016) to 6.5% (2019).
•Cooked Perfect is now the #1 branded meatball, with 2X more sales than the closest branded competitor.
Television Commercial
FSI
Retail
Digital Media
Social Media Video
Social Media Video